Brand meaning
Moral "hongxing," like a large swan ambition with high and fearless challenge, constantly strive, become outstanding models. The name defines a kind of spirit, hongxing, advocated by the tenacity, perseverance, forge ahead business philosophy.
Brand spirit
Advocated by the "TO BE the No. 1" is a kind of tough, hard struggle spirit, is the first determination and courage, too, BE is the restless pursuit and vigorous spirit. It means not to succumb to the average person with lofty ideals, desire for the title, and the pursuit of success is "faster, higher, stronger" Olympic spirit, the spirit of enterprise concept, and consumers psychological harmony beyond and extension.
Brand vision
To build the world's leading apparel brand
Group profile
Hongxing, group was founded in June 2000, the headquarters is located in the international garden city - xiamen, after many years of hard work, has been developed as a research and development, production, sales as one, more than 10000 employees of large apparel group. Group in the world has more than 7000 shops, product marketing in Europe, southeast Asia, the Middle East, north and South America, Africa and other countries and regions, more than 100 countries around the world have the trademark exclusive rights, brand value above 10 billion, and successively won the "China 500 most valuable brands", "top 500 Asian brands", "top 200 Forbes Asia, etc.
Hongxing, advocate "TO BE No. 1 (towards the first)" fighting spirit, encourage young people TO explore, deduce the real inner world, TO "young, fashion, sunshine" way of life through quality products and services delivered TO every corner of the world. For a long time, hongxing, for major tennis tournaments and provide professional tennis tennis star equipment, is a leader in the field of Chinese tennis clothes, hand in hand at the same time north Korea, South Africa, Iran, uzbekistan and other international Olympic committee on a par with international brands appeared on the Olympic stage. Differential mode of transmission, the unique marketing approach, hongxing, in the international market competitiveness is growing.
Hongxing, adherence to the "ability and political integrity, common growth" talent strategy, one after another with IBM, accenture, tianjin university, Beijing university of science and technology and other well-known multinational organizations and institutions to establish cooperation, to provide staff and re-education opportunity to learn. Education training system and employee promotion channels, promote the staff grow up together with the enterprise, to enhance the employees a sense of belonging, the company is also known as the "national model of harmonious labor relations enterprise".
In the process of the rapid development of the enterprise, hongxing, shoulder the sacred mission of corporate citizenship, always positive feedback society, long-term support environmental protection, education and other public welfare undertakings. Over the years, the group not only by the Red Cross society of China, the charity federation to participate in public welfare charity, also set up special hongxing, education development fund, actively support the local education career.
"A large swan fly thousands of miles at a stroke, wing has, cross off." Adhering to the "down-to-earth, deduce special" business philosophy, hongxing, by offering high quality products and service, let every man in the world can bring joy and satisfaction to enjoy high quality life, further enrich people's material life and spiritual world, let the society toward a better and more harmonious development. This is both commitments, we as a nation enterprise is "create the world's leading apparel brand" are we should shoulder the mission of the goal.
Brand honor
The 2012-06-28 hongxing, chugging along Brand value continues to rise
The 2012-03-13 hongxing, group, the two companies are both included in the 2012-2013 annual province "hundred key industrial enterprises"
The 2011-09-30 hongxing, group won the "2010-2011 the most growth companies in xiamen prize"
The 2011-08-15 hongxing, group won the national model enterprise with harmonious labor relations
The 2011-06-29 hongxing, brand value above ten billion The eighth in China's 500 most valuable brands
The 2011-04-12 hongxing, Thanksgiving society, won the "China's most socially responsible enterprise" award
The 2010-06-30 hongxing, was named China's 500 most valuable brands for the seventh time
Warm congratulations on 2010-02-09 hongxing, footwear products first won the China environmental product certification
The 2009-08-26 hongxing first, science and technology leading shoes&apparels examination center national certification
The 2009-06-16 hongxing's fifth consecutive in 2009 released by the world brand laboratory's annual "500 most valuable brands in China", ranked 137th