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SHANDONG ASPOP COSTUMES GROUP INC.

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AddNO.188 Gengjiao Road,Huantai County, Zibo City ,Shandong Province,China 

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LILANZ

TIME:[2014-7-23 9:13:38] | VIEWS:

 Lee Lang Group, by Wang three brothers - Wang Dong Xing, Liang Xing, Wang Cong Star was founded in 1987, in the domestic initiated the "business casual" concept of men, after 20 years of exploration, developed into a design, product development, production and marketing in one the Chinese business men leading brands. Now the company owns brands: Lee Lang LILANZ, sub-brand L2.

"Simple simple" is Lee Lang's design philosophy is the core value of twenty years lilang careful interpretation and deduction. From the initial "between the trade-offs, highlight the wisdom" to "as many as confusion, at least that" the abandon philosophy, to "unbounded world, the heart Yung Yung," the lofty realm. Every step of the exploration, simple and refined counterparts, breaking with traditional fusion. In the relentless solving, choice, sublimation, the fusion of Chinese wisdom LILANG minimalist philosophy inclusive world of minimalist blend together new ideas, bringing a new experience for the global brand value for business people.

Lee Lang Zhuo group brand of charm, attracting people to join many of the top design. Tametoshi Lang product design into a new soul, its professional design standards and international design concept of the perfect interpretation of the Lee Lang "simple simple" brand essence, leading Lee Lang on behalf of the Chinese men boarded the international stage extravaganza Milan fashion Week, Taipei and tokyo fashion Week fashion show, with its perfect interpretation of Chinese elements shine in the world T station.


2008, Lee Lang remodeling brand identity LILANG for LILANZ, new LOGO design is more simple, the atmosphere, internationalization, this new transformation anchored, Lee Lang opened the brand internationalization strategy. 2009, Lee Lang as the mainland's first men's brand successfully listed in Hong Kong, officially landed the international capital markets, the curtain opened China men's brand capital upgrades. Listed by wind, lightning lilang open a second front L2, seize huge mid-range business casual menswear market, the implementation of multi-brand operation, cultivate new growth points. Future, Lee urged Langjiang comprehensive upgrade management, marketing channels, brand strategy, the broad participation of major apparel events together the world's top fashion show exhibiting more to strengthen the right to speak the international fashion industry, this gorgeous turn achievement "simple philosophy" demeanor, lined Elle.

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